Facebook Data Science sought to learn what Americans are thankful for, according to their Facebook posts. The study examined “a set of anonymized English status updates that contained ‘grateful’ or ‘thankful,’ as well as the word ‘day’ preceded or followed by a number. These status updates were then aggregated and processed by a text-clustering algorithm so we could identify what people were grateful for.
Facebook also analyzed what residents of each state report being thankful for. The map reflects what topics are most associated with each state, not what was most frequently posted.
”Bible Belt states are thankful for things like “mercy,” “god’s forgiveness,” and “salvation.” Utah and Idaho are thankful for the “heavenly father.”